AI. Maybe we should consider AI. Why aren’t we doing more with AI? These are common questions and words we hear from businesses in different fields. And a lot of them do implement AI in one way or another. Because they are afraid they might miss out on something important. In marketing, this is called Fear of Missing Out (FOMO).
It has been prevalent, especially in the Aesthetic Medical field for some years now. All from the need to have a premium, personalized experience. This has become a non-negotiable, even more than the plastic surgeon’s own experience in many cases.
Keep an open mind. AI can be relevant for your practice or clinic for several reasons. But we will let you be the judge of that. So keep reading more below to decide if this is something you want to explore.
Why AI FOMO Exists in the Aesthetics Medical Field
It’s not an artificial need. A lot of plastic surgeons, aesthetic doctors, and clinics have implemented it because their competitors have. And it’s completely understandable. Why would you willingly miss out on potential patients? No reason behind it.
Others have seen the success stories shared by the early adopters. A domino effect. What do I mean? Whoever believed in it from the start keeps showcasing the strengths of this technology. Also, how much they have improved their image and how many patients have been impressed by it or have recommended other patients to them. All of that makes the skeptics feel left out. Now they want a piece of it too.
Patients expecting their consultations to be aided by AI is another factor. It’s not that they don’t trust you. But you speak the doctor’s language, and they don’t fully understand it. AI speaks their language through simulations that take place on their features. That’s why a lot of plastic surgeons and aesthetic doctors have started using Arbrea Suite. It’s simple to use, under 1 minute, and it creates accurate simulations.
The last reason is obviously social media. AI is really friendly and easily perceivable on social media. Therefore, it pushes patients to ask for it. If you don’t offer it, you are automatically discarded. And they have moved on to the next professional that has it.
How AI Changes the Patient Journey
A whole other ball game, some would say, when comparing the impact of AI on the patient journey. You try to educate the patient. Explain everything in detail. You ask if there are any questions. And they ask, but not in the right way, so they are not fully clear. So something keeps nagging them in the back of their head. This is the seed of doubt that is carried with them throughout every consultation and that in the end pushes them not to undergo the procedure.
Hand in hand with this, there’s another common issue. You show your patients similar procedures done by other patients, their before and afters, and sketches too. But it’s cut off at the worst moment. Your patients want to understand how this specific procedure will translate on their own body. How will their features change? Will it look good on them?
In the end, there is also the problem of trying to follow up and keep them as your patients. Let’s say your patient has done one procedure and needs another one to truly achieve their ideal look. A lot of them won’t be willing to go ahead with your suggestion. Why? They might feel you are upselling them, or they don’t like how they look at the moment because they need the other procedure to complement it too. Plus, they will feel the need to consult with other plastic surgeons or aesthetic doctors that have a more patient-friendly consultation. Patient-friendly consultation? Yes, one that included AI in its workflow. One that speaks their language.
What is the solution here? Arbrea Suite. The AI element integrated into the platform helps eliminate that seed of doubt from patients. They see everything visualized. And a crucial opposition is solved.
Then comes the second part, where every simulation done with Arbrea Suite is personalized. Meaning the patient will see their before and after without the procedure taking place. 100% clarity and a significant boost in confidence to go ahead.
Last but not least, you can upsell with a strong solution at hand. Arbrea Suite helps them understand better how this new procedure is necessary for their ideal look. And you will definitely speak their language with our platform. Real-time visualization that opens the time for only the necessary questions.
The Cost of Doing Nothing
Can you ignore AI and just work like always? Of course. That is a choice you can make. But you need to ask yourself a question first. Can you afford to not include AI in your practice?
I say that because every second you don’t have AI on your side, you lose patients to your competitors. Patients that easily could have been yours. Only if you’d have chosen to invest in Arbrea’s solutions.
Meeting patients’ expectations is always a hassle. However, their expectations keep evolving. They see more celebrities doing insane stuff. More chatter on social media. Random words spoken here and there, from strangers, friends, or family. And you find yourself with a dragon to slay. A problem you could have easily taken care of with Arbrea Suite and its AI.
Also, you see that less interested people are being converted into paying patients. All because your consultations feel stale. You don’t understand how because you have the expertise, the before and after pics, the charisma, and the empathy. Well, they don’t feel the emotional connection with the procedure. They haven’t seen themselves ‘wearing’ their ideal look. This could have been easily fixed with Arbrea Suite. A real-time personalization experience that makes them bond with the experience.
”The question isn’t if you’ll implement AI. It’s how long you can afford to wait.
Balancing Technology with the Human Touch
Do not crucify me for what I will say next. You should not see AI as a threat to you. It will never be able to replace your skill, empathy, charisma, or ability to explain things clearly and in detail. It’s a complementary solution to your skills. It helps you do more things while maintaining the highest standard.
This is why Arbrea Suite, our platform, was developed and created. To help plastic surgeons and aesthetic doctors improve their workflow. Not replace them.
Besides this, integrating our AI solutions helps you as the professional to present a more personalized experience. The second the patient lays their eyes on their simulated images, they feel more confident. That boost of serotonin is perfect. It seals the deal. They will now feel emotionally connected to their ideal version of themselves.
Investing in AI Wisely for the Best Return on Investment
At the end of the day, you need to maintain your income level. What if you could increase it by 30%? Yes, this is not a random number. One of the plastic surgeons who uses Arbrea Labs has stated that after implementing our solutions in physical consultations, he has seen that exact boost from consultations to surgery. So AI leads to a higher conversion rate from consultation to surgery.
A lot of you would say, ‘Oh, what about no-shows?’. There is no way AI can help me with that. If the only thing you offer is a free consultation, it’s obvious that patients will shop around. Is this normal? No. Is it common, though? Yes. However, with the added AI effect that hooks them like a big fish out of water, you will have reduced no-shows. Through the wow part of seeing their potential selves before undergoing the procedure, the emotional attachment, the clarity in what’s possible for them, and expectations being aligned properly.
Also, you get new lead generation channels. Lindapp is the strongest marketing solution you can have at your disposal. No need to spend endlessly on social media ads. With Lindapp you have your doctor’s code that you give to patients. They engage with it and see how they could potentially look. Plus, sharing snippets of these transformations on social media helps. How? Going viral on social media with this personalized transformation is a good possibility. Another more possible option is those short-form videos being seen when people search for aesthetic procedures. The latest update from Google includes a section dedicated to showing short-form videos from social media.
Future-Proofing Your Practice
As it has been obvious so far, AI is not a trend that will fade into nothingness. Especially in the Aesthetic Medical field. Instead, it will be a part of the digital transformation process.
Adopting AI in your practice will help you be on board for the next wave of innovation. Which will be what exactly? Only time can tell. But one thing is sure. All those plastic surgeons and aesthetic doctors that have implemented AI in their practice are seeing a lot of benefits, like those mentioned above and other ones too.
Real Stories from Aesthetic Medical Professionals that Work with Us
AI helps in more than just one direction. And we have several professionals vouching for this. Especially regarding our solutions.
In the emotional connection sense, Arbrea helps strengthen that relationship between the surgeon and the patients. As seen in the Arbrea Talks episode with Dr. Gabriele Giunta.
Another strong contender is delivering a premium, personalized experience for patients. As Dr. Roy Villafranca stated in his Arbrea Talks episode, ‘As a plastic surgeon in Mexico, I use Arbrea Labs to differentiate myself from the other 3000 plastic surgeons in the country.’
Not to be left behind is the importance of the 1st consultation and its impact on patients. These are Dr. Jerusa Vieira’s thoughts and words on her Arbrea Talks episode.
Breaking the main objection of the patient on how they will look after the procedure is also crucial. And it’s addressed in the Arbrea Talks episode with Dr. Alexandre Peruzzo.
The future of AI in the Aesthetic Medical field. How can plastic surgeons operate remotely on patients through AI? This is one of the questions raised by Dr. Alexandre Sanfurgo in his Arbrea Talks episode.
Conclusion
As seen above, AI is no longer something optional. It has become essential to meet rising patient expectations and stay competitive. It helps improve consultations with personalized, real-time simulations, foster emotional connections, and align expectations.
Arbrea Suite’s AI helps you speak the patient’s language. Clinics already using it report higher conversion rates, reduced no-shows, and stronger brand differentiation, proving its Return on Investment (ROI). Beyond boosting your workflow, AI keeps you relevant in a market driven by premium, personalized experiences.
As mentioned by our top plastic surgeons in our Arbrea Talks series, AI empowers you. It doesn’t replace your expertise and enhances the human touch you provide. Therefore, the question is no longer if you should explore AI. But how soon are you willing to invest in your growth?
Our advice to you? Don’t let Fear of Missing Out (FOMO) turn into regret later. Take the first steps by trying our platform through a free trial.
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