Dear Doctor,
Let’s have a heart-to-heart here. I know you’re doing your best to give patients a picture of what they can expect, and you’ve probably been doing it for years. But let’s talk real talk: some of these old-school methods, like external sizers and before-and-after photos, are like cassette tapes in a world of Spotify. They might seem reliable, even comfortable, but they come with hidden risks and, let’s face it, aren’t giving patients what they deserve in 2024.
Now, I get it—technology’s a leap. It’s easy to stick with what you know. But humor me, Doc, and let’s take a look at what these digital tools can do for your practice—and your patients—that old methods can’t.
External Sizers: Hey, Look! A Size That Won’t Be Yours!
External sizers: you pop one in, and patients get a rough idea of what an implant or change might look like. But here’s the catch:
- It’s Just a Guess: An external sizer is just an illusion, a cheap trick of the eye. You’re showing patients an approximation, a “best guess” of what their results might look like. But we’re talking about surgery here, not a Halloween costume. Guessing shouldn’t be part of the equation.
- Setting Up for Disappointment: External sizers don’t consider individual anatomy—bone structure, skin elasticity, you name it. So when results roll in that don’t look like the “approximate” view they saw in the mirror, patients aren’t thrilled. And no one wants a disappointed patient.
- Let’s Not Forget the Awkwardness Factor: No one actually “likes” shoving something in their bra or feeling like they’re “trying on” parts of their future. It’s uncomfortable, it’s awkward, and, frankly, it’s old news.
With AR and 3D, patients can see themselves, in real time, looking exactly how they might after surgery. No rough approximations, no guesswork—just an honest view that’s unique to their own body. Now, doesn’t that sound like a better idea?
Before-and-After Photos: An Outdated Guessing Game
Ah, the trusty before-and-after photos. They’re a classic move, like showing a kid a picture of Disneyland and saying, “This is what a vacation looks like.” Only, each patient is unique, and what worked for one isn’t always going to work for another. Before-and-afters often do more harm than good.
- Apples and Oranges: Every person’s anatomy and healing process is unique. So showing patients someone else’s results is like saying, “You’ll look like this,” when in reality, they won’t. It’s a setup for dashed hopes and lots of questions.
- Misinterpretation All Around: Patients see a result, and they think they’ll get a carbon copy. Except they won’t. Now they’re confused and disappointed. And suddenly, you’re dealing with fallout that a simple digital tool could have avoided.
- Limited Education: Static photos don’t show movement, personalization, or a 3D view of their future self. Before-and-after photos give them one, flat, two-dimensional view, and that just doesn’t cut it.
”Patients want transparency. With AR, you’re saying, ‘Hey, I’ve got nothing to hide.
Guilherme De SouzaHead of Global Sales - Arbrea Labs
How AR and 3D Visualization Can Change the Game
Let’s get down to it—our AR and 3D tools at Arbrea Labs solve these problems. They let you do consultations in a way that’s transparent, precise, and personalized to each patient.
- Dynamic and Real-Time: With AR, patients see *themselves* in real-time, not just some random model. They get a sense of what they’ll look like in an honest, accurate way that’s actually personalized. It’s like taking your patient on a tour of their own future self.
- Precision on a New Level: With 3D tools, patients don’t just get an idea of their potential outcome; they see their own unique anatomical features accurately represented. They’re seeing the real deal—no guesses, no assumptions.
- No More Awkward Trial Runs: With a screen, a few taps, and some digital magic, you’re giving patients an informed, high-tech preview without all the uncomfortable guesswork.
Transparency Builds Trust, and Tech Brings Transparency
Let’s be real: patients today want honesty. They want clear answers, realistic expectations, and an understanding of what’s happening in that treatment room. And using AR and 3D tools? It’s like telling them, “Hey, I’ve got nothing to hide.” It shows you’re on the cutting edge, and it makes them feel like they’re in the hands of someone who’s ahead of the curve. Patients today want transparency and the confidence that they’re in good, knowledgeable hands.
So, Are We Going Digital? Partner with Us for Success!
Switching to AR and 3D isn’t just about changing tools; it’s about reimagining how you connect with and support your patients. At Arbrea Labs, we make this transition seamless—support, training, the whole package—to get you fully equipped with digital magic.
So, Doctor, if you’re still thinking about sticking with the old ways, let’s have a little chat. This is your chance to step into the future, empower your patients, and set your practice apart.
With AR and 3D, we’re not just imagining the future of aesthetic medicine; we’re creating it, right here and now. Ready to take your practice to the next level? Get started now!
About Guilherme De Souza
Guilherme de Souza is the Head of Global Sales at Arbrea Labs, bringing over 15 years of expertise in advancing new technologies within the aesthetics industry. Known for his strategic vision and deep knowledge of the field, Guilherme has been instrumental in helping clinics and professionals integrate cutting-edge solutions to enhance patient experiences and clinical outcomes.
