Social media is nothing but a beast that you need to tame by staying on top of trends and updates. Well, brace yourselves because a new concerning update has just hit the Meta world. Their latest ad restrictions have made life harder for health and wellness businesses. How? Harder to target potential clients, to optimize for direct sales, and to track conversion rates accurately. And this is a warning sign that your medical aesthetic clinic needs to adapt and find new ways to reach potential clients.
However there is no need for panic yet, because we have a solution for you. That solution is named Lindapp. Keep reading to understand more about these latest restrictions and how our marketing booster, Lindapp, can help you overcome these difficulties.
Understanding Meta’s Ad Restrictions
So, Meta has implemented stricter rules on health and wellness advertising. And this is limiting the data you can use for targeting and optimization in advertising. Some of these key changes include:
- No More Lower-Funnel Optimization.This means that you can no longer optimize campaigns to drive direct sales. Since your goal is to reach more patients and convert them, this drastically reduces your sales to nothing.
- Restricted Data Sharing. Now you can’t use past purchase history or cart activity to retarget potential clients. So every potential patient that has interacted with your social media account or ads will be a mystery. You have to rearrange every little detail manually.
- Broad Health & Wellness Classification. Even if your practice doesn’t directly deal with medical conditions, your ads will still face a huge possibility of being flagged under these restrictions.
What does this mean for Medical Aesthetic professionals? It’s simple. All of the points above translate into reduced efficiency and a weaker ability to target potential patients. And Meta remains one of the strongest social media platforms to reach out to patients.
How It Impacts Your Practice
If you rely on Meta for lead generation and patient acquisition, these changes will likely look like this:
Harder to reach high-intent patients. Therefore, retargeting people who were clearly interested in your services will be limited. This specifically includes those who previously interacted with your website or booked consultations.
Increased ad costs. Without precision targeting, ad spend will keep reaching new heights, while your conversions will suffer.
A reduced ability to measure success. Without lower-funnel tracking, it’s harder to see how many leads and patients your ads generate. You might resort to asking patients yourself or arranging surveys from time to time to understand how they came to you. And that is a different hassle, because are you gonna run your clinic, deal with your patients, or take care of how they found out about you too? Did you lose your breath reading the previous sentence? Good. This is how it’s gonna be if you decide to do all three at the same time.
”90% of patients that try Lindapp schedule a consultation.
Why Lindapp Is The Marketing Solution For Your Medical Aesthetic Clinic
With these challenges, you are left with only one option. To diversify your marketing strategy. This is where Lindapp presents you with an easier and simpler choice.
As you might know by now, Lindapp is a specialized marketing and lead generation platform. It has been specifically designed for Medical Aesthetic professionals. Side note, if this is your first time hearing about Lindapp, you can learn more here.
Now, unlike Meta’s restrictive approach, Lindapp allows you to:
- Retarget high-intent leads without restrictions. Lindapp helps you capture and re-engage potential patients who visited your site, filled out a form, or showed interest in your services. With just a simple action. You send them a short message with your doctor’s code inviting them to try the app. They can see firsthand how their potential results can look. And it’s proven that 90% of patients that try Lindapp schedule a consultation.
- Optimize for real conversions, not just engagement. What do I mean? Well, Meta now forces you to optimize your ads for broad events like “Page Views.”. Clearly this is not in your best interest and not why you are spending money on ads. In the meantime, Lindapp doesn’t force you to spend money besides your subscription. So you can have as many patients as you want sharing their potential results with you, which leads to real conversations, where you can then convert them.
- A better lead qualification. If with Meta it’s a coin flip, Lindapp filters potential patients better. Since you will be sharing with them a code, it will require them to ask you for it. If they have gone so far as to interact with you, it means they are interested. And by talking with you, they build trust. Which is not remotely close to clicking on an ad and seeing what you have to offer.
What Else Does Lindapp Bring to the Table for Your Clinic
As the title suggests, Lindapp as the marketing solution for your Medical Aesthetic clinic brings other features too.
It can show you a better panorama of what the patients preferences are. This helps you guide the conversation in a way that is natural and that keeps you in control.
Another strength is the fact that you can promote it everywhere. No limits. And whoever is interested enough to try it will contact you. All with minimal or no spending at all on your part.
Last but not least, since the initial simulations have been done by the patient themselves, you can focus on showing them what’s the best thing for them. No need to spend more time than necessary to do the simulation in person when you can focus on closing the deal.
Conclusion
It’s always a good idea not to focus your main advertising efforts through one channel. And nowadays it seems crucial to explore new possibilities so your business does not suffer. Meta’s decision on these new restrictions has created obstacles for Medical Aesthetic professionals. However, there are solutions to bypass this. Using Lindapp as the marketing solution for your clinic is an efficient and smart way to do it. You rely less on Meta’s volatile platform, which can add more changes that can hurt your business.
It’s time to be in charge of your marketing. Use Lindapp today and facilitate lead generation for your practice.
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