Our latest guest in the Arbrea Talks series is Dr. Adan Araujo López, a plastic surgeon with 14 years of experience in the field. One of the things that truly intrigues and inspires him is the uniqueness of every patient’s features. Today, however, we will be focusing on how the new generation of plastic surgeons can grow faster with the power of 3D technology.

Entering the New Era of Plastic Surgery

We’re very different in how we embrace technology and marketing. Social media, for instance, is a double-edged sword, but if used wisely, it helps us connect with patients even before they walk into the clinic.

In training, during the 14–15 years it takes to become a plastic surgeon in Mexico, no one teaches you marketing or digital communication. That’s something my mentors never had to think about. But for us, it’s essential. Patients now often arrive saying, “Doc, I saw your work on social media,” so they come informed and somewhat pre-selected.

Patient Reactions to AI Simulations

Reactions vary. Younger patients, especially those considering their first breast augmentation, are often amazed. They can’t believe that with just one photo, we can show them a realistic result.

Of course, it’s not an exact science. There’s always a margin of error. But Arbrea’s platform includes safety checks, so, for example, a patient with a small chest can’t choose an implant size that would be unsafe. That’s something I find very valuable.

About three out of ten patients become fully convinced after seeing the simulation. For others, it helps them clarify what they want and feel more secure. Many are fascinated when I send them before-and-after previews. It really brings the consultation to life.

Transforming the Surgeon’s Workflow

The change is huge. Before, we only had physical sizers. Now, simulations help me plan surgeries much more precisely.

One of the biggest benefits is logistical. I don’t need to order 20 different implant sizes anymore. I only order exactly what the patient needs. This shortens the surgery time significantly. From up to two hours down to 25–30 minutes.  Making the whole procedure safer and recovery faster.

What used to be stressful, like filling an operating room with implants, is no longer necessary. I see this not as a cost but as a fundamental tool.

Convincing Patients Without Pressure

Yes, of five breast augmentation patients I see in a week, at least three are convinced right after the simulation. But I never pressure anyone. Surgery is elective, and the patient must be 100% sure.

Sometimes they come back months later, or even a year later, ready to move forward with the same simulation. I also see cases where the person who ends up getting surgery isn’t the original patient but their family member. That’s why honesty and empathy are essential.

What once took experience and imagination, now takes seconds with AI. It’s like having a second pair of eyes in the consultation.

Dr. Adan Araujo López

Overcoming Challenges as a Young Surgeon

One of the main ones is patient perception. Some people say, “Doc, you’re very young. Do you know what you’re doing?” They’re used to older surgeons with decades of experience.

But when I explain my training, my international experience, and show them how I use advanced technology, their doubts fade. Techniques have evolved too. Smaller incisions, better implant placements, and more natural results. Innovation and evidence-based practice build credibility, even at a young age.

The Future of Aesthetic Surgery

I believe we’ll have real-time 3D body scanners in every consultation. Imagine scanning a patient live and showing them results instantly.

We’ll also see smaller, less visible incisions and augmented reality tools, like AI-powered glasses that let surgeons overlay images during procedures.

The pace of innovation is so fast that if we stop updating ourselves for even a year, we’ll fall behind. Continuous learning is essential.

A Final Word of Advice

Yes. Always be convinced first. Don’t let trends dictate your choices. Extra-large implants may look appealing now, but they’re not always safe or sustainable. Classic, natural results are timeless.

AI simulations are a great tool for education, because they help patients visualize options, understand limitations, and make safer choices. For me, they are indispensable in breast, body, and facial procedures.

Conclusion

Our conversation with Dr. Adan Araujo López highlights how technology, especially AI simulations is not just a futuristic idea but an essential part of modern plastic surgery. For young surgeons, it provides credibility, precision, and safety. For patients, it offers confidence, education, and peace of mind.

As Dr. Adan Araujo López put it best: “This isn’t a cost. It’s a fundamental tool that gives certainty and security. And that’s priceless.”