As a plastic surgeon or aesthetic doctor, your main goal is to make sure patients find you and decide to commit to you or your practice. What if you are turning away potential patients interested in your services? No way. That’s the first thought in your mind. I have only been working hard to get them to notice me. Unless… You haven’t been doing it on purpose.
It’s still a disaster. But one that you can fix. And it doesn’t require a complicated strategy that will make your head spin. No, it’s 5 simple steps you need to improve. In the end, you’ll be as good as new. However, let’s not get ahead of ourselves. First, let’s take a look at these steps together. Then, you can relax.
When Patients Don’t Understand the Journey
Number 1. Unclear patient journey. They don’t understand what you’re trying to communicate. As we have mentioned in previous blogs, you speak the doctor’s language, and they speak the plain one, without medical terms. Of course, we are not including here one or two patients that have some sort of knowledge.
But what does the doctor’s language mean besides the medical terms? You show them the before and after pics, sketches, and external sizers. To top them all off, you also explain with your words how they will look. What they should expect, and other details. You think to yourself that you were really clear and they understood you completely. So you just wait for their yes, but it never comes. You lost them in this delicate process. Your first consultation is crucial. Make it or break it, some plastic surgeons would say. Instead, you are turning away potential patients.
What you should have done is simple. No need to throw away the traditional explanations, aka the doctor’s language. However, you need to back it up with something they understand. And patients understand visual cues. How they can look with a specific procedure, or what will change in their looks. Arbrea Suite takes care of this in under 1 minute. So you take the patient’s pics, and you see their 3D model. Then, you explain how they will look by applying said changes on the 3D model itself. That specific model has all the patient’s features and turns the consultation into a premium, personalized experience. This gets them focused on what you say, and they ask the right questions. The end result is an informed and clear patient ready to go ahead with what you proposed.
First Impressions That Win or Lose Patients
First impressions matter. Yes, it’s quite obvious, I know. Still being reminded of this fact from time to time only helps you. Because you start to fall into a completely relaxed state. And while you chill, others seize the opportunity to dethrone you. To snatch patients right under your nose from you. That’s what you’d think. When in reality, you are turning away potential patients. How?
Easy. You don’t have a website presence. Or even if you do, it says nothing. No personal information, no clear explanation of the services you provide, and no way to contact you. The patient reviews are also essential. The more of them you have, the more your chances of being chosen by the patients increase.
Having a social media account is not enough. You need to be active on it. So you have eyes on you at all times. Even when your agenda is fully booked.
And last, but not least in terms of importance, is Arbrea Suite. You have decided not to have it, but your competition does. And the difference is as clear as day. They keep attracting more potential patients than you. Also, a considerable number of previous patients are opting to go with them. Why? Our 3D simulations offer a premium, personalized experience. And the impact is much stronger in their consultations than with yours.
”Welcome potential patients in the right way.
Standing Out in a Sea of Options
You don’t stand out. Patients forget about you. Not in the sense that you are not a good plastic surgeon or aesthetic doctor. But they forget, nonetheless. It’s the rule of the jungle. Either be the king, or step aside. You are forgettable because you offer nothing new. There are plenty of other Aesthetic Medical professionals that offer the same thing you do. So why choose you?
Normally, you’d mention your expertise. Another doctor has, give or take, the same expertise as you do. You’d mention quality of care and honesty. More doctors that claim the same qualities would pop up in the patient’s mind. It feels like fighting a losing battle. Well, so far it is. The only way to change the tide is to show their ideal look.
And here is where Arbrea Suite steps up for you. Every little detail you change and show to your patients is now etched in their minds. You start to stand out. Just like that. They talk about you to friends, family, and colleagues. No more turning away potential patients by being lost in a sea of options.
Timing Is Everything in Patient Decisions
Another reason you might be turning away potential patients is bad timing. Bad timing means summertime, or a certain moment, they weren’t 100% convinced that it was the right thing to do. Don’t get me wrong, summer is a great way to fill your agenda for fall. However, you need to keep them engaged until fall comes. You can’t just have faith that they will come back just because they seemed good with you.
That’s why you need to have certainties in place. Certainties that come in the form of Lindapp. A solution that we have created for you as a plastic surgeon or aesthetic doctor. It was created during covid, with the idea of remote consultations. But it evolved in a different direction. Now you can keep patients engaged through it. They will be dedicated to playing around with the app. Explore the many options and looks for themselves. In this way, you are always present in their minds. And it helps to eliminate the number of no-shows. So you’ll be doing the opposite of turning away potential patients. You will be welcoming them with open arms.
Creating Emotional Connections That Last
The emotional bond just isn’t there. You can’t expect patients to remember you when they haven’t bonded over anything. Especially emotional, since that connection is the strongest. They are bound to forget you. You have done nothing for them to remember you specifically.
If they don’t forget you, they mistake you for somebody else. Another plastic surgeon or aesthetic doctor, which is worse than just forgetting you. Somebody else reaps the benefits of your work. Unacceptable.
How to fix this unlucky ticket of turning away potential patients? Because you can’t just create an emotional connection out of nowhere. What if I told you that you could? Without even talking that much too. You take their pics, and let Arbrea Suite create the 3D simulation. Then you change what you want in real-time, right in front of their eyes. You are their new best friend. What changed? A simple thing. You added powerful software to your arsenal and personalized the whole consultation experience.
Conclusion
Turning away potential patients isn’t about a lack of skill or expertise. It’s often about the little things that make a big difference in their decision-making process. No more unclear communication. No more poor first impressions. No more failing to stand out. No more bad timing. No more weak emotional connections. Don’t forget that every one of these missteps creates opportunities for your competitors. That’s how they win over the very patients who were once interested in you.
But these challenges are not permanent. You can change the game by embracing clear communication, creating a professional online presence, and offering unique consultation solutions like Arbrea Suite.
Stop turning away potential patients and then losing them. Start winning their trust with Arbrea Labs.
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