44ª Jornada Paulista de Cirurgia Plástica

Arbrea Labs is proud to announce its participation in the 44ª Jornada Paulista de Cirurgia Plástica, taking place from June 18 to June 21, 2025, in São Paulo, Brazil. This highly anticipated event stands as one of the most prestigious scientific gatherings on the national plastic surgery calendar is hosted by the São Paulo Regional of the Brazilian Society of Plastic Surgery (SBCP-SP). It brings together renowned surgeons, rising talents, and leading medical technology companies to explore the future of aesthetic and reconstructive surgery.

With São Paulo’s historic role in shaping the specialty, from the creation of the first Plastic Surgery discipline at the Paulista School of Medicine in 1933 to the foundation of the SBCP-SP in 1966, this year’s Jornada carries not only scientific importance but also cultural and historical weight. Arbrea Labs is honored to contribute to this legacy by highlighting the transformative power of digital tools in modern surgical planning.

Arbrea Labs: Swiss Innovation in the Service of Brazilian Excellence

Headquartered in Zurich and born out of the engineering labs of ETH Zurich, Arbrea Labs is committed to advancing the field of aesthetic medicine through AI and augmented reality technologies. Our tools are designed to meet the real-world needs of surgeons by streamlining consultations, improving patient communication, and enabling more informed, confident decision-making.

Our flagship solutions, Arbrea Breast and Arbrea Face, allow surgeons to deliver real-time, high-quality simulations directly on iPad or iPhone, with no cloud processing, no external devices, and full patient data privacy. This simplicity allows for quick adoption and seamless integration into everyday consultations, helping plastic surgeons elevate the standard of care they offer.

What to Expect at the Arbrea Labs Booth

Visitors to our booth at Jornada Paulista will be invited to experience live demonstrations of our simulation tools in action, showing how breast and facial procedures can be planned with speed and precision. You’ll get hands-on access to our intuitive app interface and can speak directly with our team about how Arbrea is helping surgeons increase patient trust, raise conversion rates, and modernize their practice.

From real clinical case studies to practical implementation advice, we’ll show you why Arbrea is the preferred digital solution for leading aesthetic and reconstructive surgeons around the world. And also how our tools are continuously evolving to meet the specific needs of Brazilian practitioners.

Why Attend Jornada Paulista 2025?

The 44ª Jornada Paulista de Cirurgia Plástica is more than a conference. It’s a meeting point for history, innovation, and professional excellence. In São Paulo, where Brazilian Plastic Surgery first took shape, you’ll find not only scientific excellence and networking opportunities, but also a dynamic space for collaboration, reflection, and discovery.

As the specialty continues to evolve, solutions like Arbrea Suite are becoming indispensable. Our presence at the Jornada Paulista underscores our commitment to Brazilian surgeons and our shared vision of a future where aesthetic consultations are smarter, faster, and more human-centered.

We Look Forward to Seeing You in São Paulo!

Join us in São Paulo to experience the future of plastic surgery simulation, where technology meets tradition, and science meets simplicity. Arbrea Labs is excited to support the SBCP-SP and all its members with innovative digital solutions that empower better decisions, better results, and better patient experiences.

For more details about 44ª Jornada Paulista de Cirurgia Plástica, click here: https://www.sbcp-sp.org.br/jp2025/. If you have any questions about Arbrea Labs or would like to schedule a meeting during the event, feel free to reach out to us at info@arbrea-labs.com