We Don’t Discount Our Expertise
Arbrea Labs community takes a clear position: medical aesthetics is not a product on sale. It is a medical act based on trust, safety, and professional expertise. This page brings together the voices of doctors from our global community who choose value over discounts and publicly say: “My work is not on sale.”
Black Friday can work for retail. But in aesthetic medicine and plastic surgery, aggressive discounting can send the wrong message:
- that medical procedures are commodities,
- that the “best” doctor is simply the “cheapest,”
- that complex, deeply personal decisions can be treated like impulse purchases.
At Arbrea Labs, we believe:
- Patients should choose their doctor based on trust, competence, and safety, not seasonal offers.
- Price should never overshadow the quality of care, the time invested, and the responsibility taken.
- As an industry, we have a duty to protect the perceived value of medical expertise and the integrity of our profession.
This campaign exists to support all doctors who decide to say: “I don’t do Black Friday.”
These are real, unfiltered voices from our community. Different countries, different specialties, one shared message: “Expertise is not on sale.”
How the “No Black Friday” Started
The First Statement
Arbrea Labs published its first public statement explaining why we chose not to join Black Friday. Instead of investing in discounts, we decided to invest in R&D, technology, and long-term value for doctors and patients.
2023
From Statement to Conversation
In 2024, the campaign grew. We invited members of our community to share their views, including a live conversation with Dr. Barbara Cagli, who explained why she chooses not to lower the cost of her services for Black Friday. This marked an important shift: from a brand message to a community conversation.
2024
A Permanent Campaign
In 2025, we decided to make this a permanent movement, collecting and sharing video testimonials from doctors worldwide. The goal is simple and long term: normalize the idea that not doing Black Friday is a valid, ethical choice, offer patients a different narrative: “Your body is not a discount. Your treatment is not an offer.” Support professionals who want to differentiate themselves through value, not price.
2025 and Beyond
A Movement Built by Doctors, for Patients
This is not a classic marketing campaign.
It is a collective statement by surgeons, aesthetic doctors, and clinics around the world who choose not to participate in discount-driven dynamics.
Each year, we invite our community to share short, authentic videos explaining why they do not run Black Friday promotions on their medical or surgical services.
The Hidden Risks of Discount Culture in Medical Aesthetics
When we frame aesthetic medicine as a “deal,” we risk:
Distorting patient expectations
Patients may focus more on the price than on whether a treatment is suitable, safe, or necessary.Undermining professional value
The years of study, experience, and responsibility behind a procedure risk being reduced to a percentage sign.Encouraging impulsive decisions
Time-limited promotions may push patients to book treatments they haven’t fully considered.Fueling a race to the bottom
When clinics compete mainly on price, the entire sector risks being seen as a commodity rather than a medical practice.
This campaign is a firm reminder:
aesthetic medicine is a medical decision, not a shopping decision.
Are You a Doctor? Join the “No Black Friday” Movement
If you are a plastic surgeon, aesthetic doctor, or clinic that
chooses not to discount your medical services for Black Friday,
we would love to include your voice.
chooses not to discount your medical services for Black Friday,
we would love to include your voice.
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