Every 12 Minutes, a New Plastic Surgery Case Is Simulated with Arbrea Labs Technology

How Arbrea’s AR tools became the #1 simulation platform in the U.S. by number of patients

In aesthetic surgery, the most important conversation happens before the first incision: the moment a patient sees, for the first time, what their result could look like. Today, that moment happens more often with Arbrea Labs technology than with any other tool in the United States.

On average, a new plastic surgery case is simulated every 12 minutes using tools developed by Arbrea Labs. Across the Mentor Breast Implant Patient Simulator, myArbrea and Arbrea Suite, our augmented reality technology has become the preferred AR tool for both patients and surgeons, and the #1 in the U.S. by number of simulated patients.

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The numbers behind the milestone

The Mentor Breast Implant Simulator, developed by Arbrea Labs in partnership with Mentor, shows the scale this category has reached:

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These are not passive sign-ups. They are prospective patients actively exploring their options, visualizing outcomes and preparing for a consultation with a surgeon.

Engagement that outperforms social media

Scale only matters if people stay. Users spend an average of 14 minutes per session on our apps, longer than the 12-minute average session on TikTok.

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For a medical tool, that is a remarkable signal. Patients are not scrolling past content; they are taking time to explore different implant options, compare results and build confidence in their decision. That depth of engagement translates directly into better-informed patients and more productive consultations.

A partnership built for scale

This milestone is also the result of a strong partnership. Mentor, a global leader in breast aesthetics, chose Arbrea Labs technology to power its Breast Implant Simulator, and since 2023 we have grown it together into one of the strongest patient acquisition channels in the category. Patients explore their options, see their possible results and then connect with a Mentor surgeon, arriving at the consultation informed, engaged and ready for the next step.

What it means for surgeons and practices

For surgeons, AR simulation is no longer a nice-to-have. It is where the patient journey now begins. With Arbrea Suite and myArbrea, practices can:

  • Show patients realistic, personalized 3D simulations of their own body
  • Set clear expectations before surgery and reduce uncertainty
  • Increase consultation conversion with an experience patients remember
  • Reach new patients who are already researching their procedure online

What it means for the Arbrea team

This achievement belongs to everyone at Arbrea: the engineers who built the technology, the product team who shaped the experience, the marketing and sales teams who brought it to market, and the customer success team who supports our surgeons every day. Every simulation, every 12 minutes, is the result of that shared work.

And we are just getting started. As more patients turn to digital tools to plan their aesthetic journey, Arbrea Labs will keep investing in technology that makes those decisions clearer, safer and more personal.

Want to bring AR simulation to your practice? Book a demo and discover Arbrea Suite and myArbrea.

Selene Cabibbo is the Marketing Manager at Arbrea Labs, specializing in driving growth through innovative marketing strategies. With a strong focus on promoting AR and 3D simulation technologies for plastic surgery, she is dedicated to elevating the brand's presence and connecting with audiences worldwide.