COVID was a strange moment. For everyone. People were scared and didn’t know what to think. Plus, the isolation hit, too. It didn’t only hit people. Businesses felt its impact too.
Plastic surgeons and aesthetic doctors like yourself had to close shop for a moment. And only urgent cases were admitted. But after the frenzy stopped, and the situation was ‘normalized.’ I say normalized, but what I mean is, people became accustomed to this new setting and just went on with their lives. So another nine-day wonder.
However, the restrictions were still in place. How could patients consult with a plastic surgeon if need be? Arbrea’s answer for that was Lindapp. But since then, Lindapp has gone through another route, strengthening its position as a must-have for Aesthetic Medical professionals. Let’s explore more regarding it below.
Born Out of Necessity
When the pandemic struck, Lindapp wasn’t part of a grand marketing strategy. It was more akin to a lifeline. One that kept plastic surgeons connected with their patients when in-person care and consultation were no longer possible.
At the time, it was either video consultations or just talking to the wall in hopes it would answer back to you. You can even say they became the norm. But not every patient felt at ease doing consultations through videos. Especially those who wanted breast or body changes.
And the problem of privacy arose in more than one way. One, the video way wasn’t really preferred. Second, the apps weren’t deemed safe. They saved data on cloud storage or servers.
Lindapp solved both issues in one go. There was no need to do a video consultation. The patient could take the pictures of themselves, wherever they wanted from. After that, they would play around with the options and share them with their plastic surgeon. You as the professional could reply back with what you thought would be a better option. In the end, both you and the patient would agree on what was best to do. And the procedure was planned for later.
And the second problem of privacy was easier. The pics that the patients uploaded and their simulations were not saved on the cloud storage. They could only be found locally on the device. Therefore, there is less of a risk of them getting leaked.
With Lindapp, plastic surgeons found an online solution that helped them reassure, advise, and guide patients. Without any of them being present in a clinic’s room.
Lindapp’s role was clear. Help clinics survive the COVID storm by staying connected.
The World Reopens, but the Rules Have Changed
The moment came. Restrictions eased. But something unexpected happened. Patients didn’t rush back as before. Stunned, plastic surgeons tried to make sense of this. It seemed like COVID had pushed the patients to become:
More informed. They were searching online. Going through all their options and comparing what was best for them.
More cautious. They wanted transparency about procedures and results. Refusing to go blindly towards something they didn’t fully understand or didn’t know what to expect.
More selective. They were choosing clinics that spoke their language. In a digital sense of speaking.
This reopening was much awaited, but it came with a new challenge. How could they turn this digital awareness into real consultations? And Arbrea Labs noticed this shift. We had solved the problem of connecting patients and plastic surgeons through distance. Now we needed to tackle doubt and decision-making. That’s why we started adapting and putting more effort into Lindapp. To make it bigger and more complete.
”Plastic surgeons saw an increase of up to 68% in virtual consultations during COVID-19.
American Society of Plastic SurgeonsThe largest organization of board-certified plastic surgeons in the world
The Transformation Begins
In the hands of the tech team, Lindapp was evolving. Quietly at first, but decisively. And it moved from being just a remote consultation app into something much more ambitious. A marketing-driven platform that helped clinics show their expertise and build trust with their existing and potential patients.
It was possible to personalize Lindapp with the plastic surgeon’s logo and colors. As a white-label app, this was a crucial win. The patient needed to feel like they entered the plastic surgeon’s digital clinic. This helped to ease the doubt. Which, as we have seen, is the true main competitor for your practice.
The decision-making part was solved through constant communication from the plastic surgeon and the patient. They kept sharing through Lindapp, different simulations, and different potential looks until they found the one that truly stuck with the patient. Until that emotional bond was created. In that moment, the patient was sold and wanted to carry on.
From Connection to Conversion
Meanwhile today, Lindapp helps plastic surgeons not only engage potential patients but also attract and nurture them. Through the power of social media, sharing how simple Lindapp is to use and the doctor’s code, potential patients feel inclined to at least give it a try. And that’s the exact moment they cannot escape. They start seeing their potential selves and want to turn that look into reality, not a smoke dream. That’s why Lindapp has segmented itself as a big marketing driver for plastic surgeons. Plus, it doesn’t feel like you are selling the look to them. Since they see it with their own eyes, you don’t need to sell it. They are already sold from the emotional connection they have with their potential look.
Its transparency and ease of use replace the patient’s uncertainty, and they are clear on what to expect. So they just want to know when you have time for them.
Trust is built easily because they know what they are in for. Long before they step in your physical clinic. All from the experience in your digital clinic beforehand.
And last but not least, you significantly reduce no-shows. How? You keep potential patients engaged through Lindapp, and they don’t forget you. Also, they favor you more as opposed to another Aesthetic Medical professional because they have seen their potential look. And it’s personalized to their features. Not another before-and-after pic of someone they will never meet.
Conclusion
Yes, Lindapp’s journey has been a long one. However, it has been a helpful one for plastic surgeons, starting from Covid until now, and also later.
And although it has undergone changes, its DNA is the same. It still helps with remote consultations, setting the first step in the patient’s journey, and keeping things simple for the patients. The mission has seen a significant step up. From keeping plastic surgeons afloat during tough times to helping them thrive.
If you haven’t tried it yet, this is your time to shine. Start using it, share your doctor’s code, and see the potential patient’s numbers stack up.
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