37ª Jornada Centro-Oeste de Cirurgia Plástica

Arbrea Labs is pleased to announce its participation in the 37th Jornada Centro-Oeste de Cirurgia Plástica, taking place from March 27 to 29, 2025, in Vitória, Brazil. This key scientific event opens the national calendar for the Sociedade Brasileira de Cirurgia Plástica (SBCP) and brings together leading plastic surgeons from across Brazil and abroad to discuss the latest innovations in aesthetic and reconstructive surgery.

While the main theme of this year’s Jornada is Body Contouring, Arbrea Labs is proud to contribute to the broader discussion around digital innovation in surgical planning, with a special focus on breast and facial procedures. Our participation aims to support the scientific community by showcasing how cutting-edge technology can enhance both the surgeon’s workflow and the patient’s experience.

Arbrea Labs: Swiss Innovation for Plastic Surgeons

Based in Zurich, Switzerland, Arbrea Labs is a MedTech company founded by researchers and engineers from ETH Zurich. We specialize in developing augmented reality (AR) and artificial intelligence (AI) tools that bring a new level of precision, privacy, and trust to aesthetic consultations.

Our flagship tools — Arbrea Breast Simulation and Arbrea Face — are designed to be used directly on iPad, allowing surgeons to create real-time, high-quality visual simulations in seconds, with no need for cloud processing or external devices. This ensures full data privacy for patients and provides surgeons with a fast, intuitive interface for improving communication and decision-making.

What You Can Expect at Our Booth

During the Jornada, visitors to the Arbrea Labs booth will have the opportunity to:

• Experience live demos of our AR-based tools for breast augmentation and facial aesthetic procedures

• Explore case studies from leading surgeons in Brazil and around the world who use Arbrea in their daily practice

• Understand how Arbrea can help increase conversion rates by improving patient trust and perception of value

• Get hands-on with the iPad/iPhone-based app and discover how easy it is to integrate Arbrea into your consultation workflow

• Speak directly with our team about how Arbrea is reshaping the future of aesthetic medicine through science and simplicity

Why Attend?

As technology becomes increasingly central to aesthetic medicine, staying ahead means more than mastering surgical techniques — it means embracing tools that help surgeons connect more effectively with their patients and enhance their practice. Arbrea Labs offers a streamlined, powerful solution that requires no complex setup, no external hardware, and no data uploads — just smart, fast simulation tools that work in real time.

Our solutions for breast and facial simulation are already making a significant impact in practices worldwide, particularly in pre-operative planning and patient communication.

A Warm Welcome in Vitória

Held in the stunning city of Vitória — known as the “Ilha do Mel” for its natural beauty and rich culinary culture — the Jornada promises not only scientific excellence but also a welcoming and vibrant environment. We are honored to be part of this special event and to support the work of Brazilian plastic surgeons with the most advanced tools in the field.

We invite you to visit us and learn more about how Arbrea Labs is elevating the standard of aesthetic consultations.

We look forward to seeing you in Vitória!