{"id":18107,"date":"2022-07-15T15:34:48","date_gmt":"2022-07-15T15:34:48","guid":{"rendered":"https:\/\/arbrea-labs.com\/?p=18107"},"modified":"2025-02-21T16:52:33","modified_gmt":"2025-02-21T15:52:33","slug":"mesatarja-e-crregullt","status":"publish","type":"post","link":"https:\/\/arbrea-labs.com\/sq\/the-messy-middle\/","title":{"rendered":"\u201cMesjeta e rr\u00ebmujshme\u201d"},"content":{"rendered":"<div id=\"fws_6aad12ce743e8\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Sa mir\u00eb e njeh \u201cChaotic\u201d?\u201d <\/span><span style=\"font-weight: 400;\">udh\u00ebtimi i vendimit <\/span><span style=\"font-weight: 400;\">t\u00eb pacient\u00ebve tuaj?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ju me siguri keni pyetur veten se cilat procese i sjellin pacient\u00ebt n\u00eb klinik\u00ebn tuaj dhe cil\u00ebt mekanizma ndikojn\u00eb n\u00eb vendimin e tyre p\u00ebr t'ju zgjedhur ju p\u00ebr konsultimin e tyre mjek\u00ebsor fillestar, n\u00eb vend t\u00eb \u00e7do mjeku tjet\u00ebr.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kur nj\u00eb klient fillon procesin e vendimmarrjes p\u00ebr nj\u00eb blerje, ai\/ajo nuk ndjek nj\u00eb vij\u00eb t\u00eb drejt\u00eb q\u00eb \u00e7on drejtp\u00ebrdrejt te ajo q\u00eb plot\u00ebson nevojat, por n\u00eb vend t\u00eb k\u00ebsaj hyn n\u00eb nj\u00eb lak ku hyjn\u00eb n\u00eb loj\u00eb shum\u00eb konsiderata t\u00eb tjera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Edhe pacient\u00ebt e kirurgjis\u00eb plastike nuk jan\u00eb t\u00eb p\u00ebrjashtuar nga ky mekaniz\u00ebm; ata kalojn\u00eb n\u00ebp\u00ebr nj\u00eb proces konfuz dhe kaotik p\u00ebrpara se t\u00eb vendosin t\u00eb vazhdojn\u00eb me nd\u00ebrhyrjen. K\u00ebrkimi i \u00e7rregullt p\u00ebr informacion q\u00eb ne t\u00eb gjith\u00eb e b\u00ebjm\u00eb p\u00ebrpara se t\u00eb b\u00ebjm\u00eb ndonj\u00eb blerje tani ka nj\u00eb em\u00ebr: <strong>Mesjeta e \u00e7rregullt<\/strong>. <\/span><span style=\"font-weight: 400;\">Google e krijoi k\u00ebt\u00eb term p\u00ebr t\u00eb p\u00ebrshkruar se ajo q\u00eb ndodh midis nxit\u00ebsit dhe vendimit p\u00ebr t\u00eb bler\u00eb nuk \u00ebsht\u00eb gjithmon\u00eb lineare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cM\u00ebnyra se si njer\u00ebzit marrin vendime \u00ebsht\u00eb e ngat\u00ebrruar \u2014 dhe po b\u00ebhet edhe m\u00eb e ngat\u00ebrruar. Megjithat\u00eb, ka disa gj\u00ebra q\u00eb i dim\u00eb rreth sjelljes s\u00eb blerjes. Ajo q\u00eb \u00ebsht\u00eb m\u00eb pak e qart\u00eb megjithat\u00eb, \u00ebsht\u00eb se si njer\u00ebzit p\u00ebrpunojn\u00eb t\u00eb gjith\u00eb informacionin dhe zgjedhjet q\u00eb zbulojn\u00eb gjat\u00eb rrug\u00ebs. Dhe ajo q\u00eb \u00ebsht\u00eb kritike, ajo q\u00eb nis\u00ebm t\u00eb kuptojm\u00eb me k\u00ebt\u00eb k\u00ebrkim t\u00eb ri, \u00ebsht\u00eb se ky proces ndikon n\u00eb at\u00eb q\u00eb njer\u00ebzit vendosin p\u00ebrfundimisht t\u00eb blejn\u00eb.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Si b\u00ebn sjellja<\/span><span style=\"font-weight: 400;\"> shkenc\u00eb<\/span><span style=\"font-weight: 400;\"> \"Messy middle\" (Mesatarja e \u00e7rregullt ose faza e nd\u00ebrmjetme e \u00e7rregullt) \u00ebsht\u00eb nj\u00eb term i p\u00ebrdorur n\u00eb sjelljen e konsumatorit p\u00ebr t\u00eb p\u00ebrshkruar hap\u00ebsir\u00ebn konfuze dhe jo-lineare midis momentit kur nj\u00eb klient shfaq interes p\u00ebr her\u00eb t\u00eb par\u00eb p\u00ebr nj\u00eb produkt dhe momentit kur ai b\u00ebn p\u00ebrfundimisht blerjen. \n\nN\u00eb k\u00ebt\u00eb faz\u00eb, konsumator\u00ebt kalojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrs\u00ebritur mes dy proceseve:\n1. **Eksplorimit (K\u00ebrkimit):** Grumbullimit t\u00eb informacioneve, leximeve t\u00eb recensioneve dhe krahasimit t\u00eb opsioneve.\n2. **Vler\u00ebsimit:** Ngushtimit t\u00eb zgjedhjeve dhe peshimit t\u00eb pros-ve dhe kons-ave.\n\nN\u00eb vend q\u00eb t\u00eb ndjekin nj\u00eb rrug\u00eb t\u00eb drejtp\u00ebrdrejt\u00eb nga \"N\u00eb vet\u00ebdije\" te \"Blerje\", bler\u00ebsit e sot\u00ebm lundrojn\u00eb n\u00eb nj\u00eb cik\u00ebl t\u00eb pafund k\u00ebrkimesh online, videosh, opinionesh t\u00eb miqve dhe reklamash, duke e b\u00ebr\u00eb procesin e vendimmarrjes jasht\u00ebzakonisht kompleks.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shkenca njoh\u00ebse ka propozuar dy modele mendore q\u00eb do t\u00eb ishin n\u00eb themel t\u00eb mesit t\u00eb ngat\u00ebrruar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne e dim\u00eb se pacient\u00ebt k\u00ebrkojn\u00eb informacion rreth shqet\u00ebsimeve, procedurave, markave, mjek\u00ebve dhe vler\u00ebsimeve, dhe m\u00eb pas peshojn\u00eb t\u00eb gjitha opsionet. Ky mekaniz\u00ebm mund t\u00eb p\u00ebrmblidhet n\u00eb dy hapa. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EKSPLORIMI, nj\u00eb aktivitet i gjer\u00eb<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">VLER\u00cbSIMI, nj\u00eb veprimtari reduktuese<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Njer\u00ebzit kalojn\u00eb n\u00ebp\u00ebr k\u00ebto dy m\u00ebnyra eksplorimi dhe vler\u00ebsimi, duke e p\u00ebrs\u00ebritur ciklin aq sa u duhet p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim blerjeje. <\/span><span style=\"font-weight: 400;\">\u00c7do aktivitet n\u00eb t\u00eb cilin nj\u00eb person angazhohet gjat\u00eb udh\u00ebtimit t\u00eb pacientit t\u00eb tij\/saj mund t\u00eb kategorizohet n\u00eb nj\u00ebrin nga k\u00ebta dy M\u00ebnyra mendore n\u00eb nj\u00eb gam\u00eb t\u00eb gjer\u00eb burimesh, duke p\u00ebrfshir\u00eb motor\u00ebt e k\u00ebrkimit, rrjetet sociale, komunikimin gojar dhe faqet e vler\u00ebsimeve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cbsht\u00eb interesante t\u00eb theksohet se k\u00ebto modele ekzistonin shum\u00eb koh\u00eb para Internetit. Ajo q\u00eb ka ndryshuar fal\u00eb epok\u00ebs dixhitale \u00ebsht\u00eb m\u00ebnyra se si k\u00ebrkojm\u00eb informacione, sasia e informacionit q\u00eb kemi dhe burimet q\u00eb i konsiderojm\u00eb m\u00eb t\u00eb besueshme p\u00ebr ne.<\/span><\/p>\n<h2>Si t\u00eb rritni konvertimet n\u00eb mes t\u00eb hink\u00ebs?<\/h2>\n<p><span style=\"font-weight: 400;\">Konvertimet e atribuara faz\u00ebs s\u00eb mesme t\u00eb pilt\u00ebs (mid-funnel) jan\u00eb 16 HER\u00cb M\u00cb T\u00cb LARTA duke p\u00ebrdorur nj\u00eb strategji komunikimi me shum\u00eb pika prekjeje. Q\u00ebllimi nuk \u00ebsht\u00eb t'i detyrosh njer\u00ebzit t\u00eb dalin nga cikli, por t'u sigurosh atyre mb\u00ebshtetjen q\u00eb u duhet p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim. <\/span><span style=\"font-weight: 400;\">Sigurohuni q\u00eb marka juaj t\u00eb jet\u00eb e dukshme n\u00eb t\u00eb gjitha fazat ky\u00e7e t\u00eb udh\u00ebtimit t\u00eb pacientit tuaj dhe sigurohuni q\u00eb sh\u00ebrbimi juaj t\u00eb jet\u00eb gjithmon\u00eb n\u00eb mendjen e klient\u00ebve tuaj. Google na jep disa k\u00ebshilla interesante p\u00ebr t\u00eb optimizuar \u2019mesin e nd\u00ebrlikuar\" dhe p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar konvertimet tona n\u00eb mes t\u00eb h\u00ebn\u00ebs.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Siguroni pranin\u00eb e mark\u00ebs, n\u00eb m\u00ebnyr\u00eb q\u00eb produkti ose sh\u00ebrbimi juaj t\u00eb jet\u00eb strategjikisht n\u00eb plan t\u00eb par\u00eb nd\u00ebrsa klient\u00ebt tuaj eksplorojn\u00eb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Mbyllni hendekun midis nxit\u00ebsit dhe blerjes, k\u00ebshtu q\u00eb klient\u00ebt tuaj ekzistues dhe potencial\u00eb t\u00eb kalojn\u00eb m\u00eb pak koh\u00eb t\u00eb ekspozuar ndaj markave konkurruese.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nd\u00ebrtoni ekipe fleksib\u00ebl dhe t\u00eb fuqizuara q\u00eb mund t\u00eb punojn\u00eb n\u00eb m\u00ebnyr\u00eb nd\u00ebr-funksionale p\u00ebr t\u00eb shmangur silos tradicionale t\u00eb mark\u00ebs dhe performanc\u00ebs q\u00eb ka t\u00eb ngjar\u00eb t\u00eb l\u00ebn\u00eb boshll\u00ebqe n\u00eb mesin e nd\u00ebrlikuar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Arbrea Labs mund t'ju jap\u00eb burimet q\u00eb ju duhen p\u00ebr t\u00eb kuptuar sjelljen e blerjes s\u00eb pacient\u00ebve tuaj. Fal\u00eb <a href=\"https:\/\/arbrea-labs.com\/sq\/a-ndertojme\/\" target=\"_blank\" rel=\"noopener\">Mjetet AR &amp; 3D<\/a>, ju mund t'u ofroni atyre nj\u00eb p\u00ebrvoj\u00eb dixhitale t\u00eb plot\u00eb dhe t\u00ebrheq\u00ebse p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen e tyre dhe p\u00ebr ta b\u00ebr\u00eb shum\u00eb m\u00eb t\u00eb leht\u00eb p\u00ebr ju q\u00eb t\u00eb q\u00ebndroni n\u00eb kontakt me ata gjat\u00eb faz\u00ebs s\u00eb vler\u00ebsimit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/arbrea-labs.com\/sq\/book-a-demo\/\">Na kontaktoni<\/a> p\u00ebr t\u00eb kuptuar se si mund t\u00eb mb\u00ebshtesim strategjin\u00eb tuaj t\u00eb marketingut.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4>Bibliografia<\/h4>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Rennie, Alistair, dhe Jonny Protheroe. \u201c<\/span><a class=\"JsGRdQ\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\" target=\"_blank\" rel=\"noopener\">Navigimi n\u00eb Sjelljen e Blerjes &amp; Marrjen e Vendimeve \u2013 Think with Google.<\/a><span class=\"JsGRdQ\">\u201d <\/span><span class=\"JsGRdQ\">Think with Google, 14 Korrik 2020<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"How well do you know the \"Chaotic\" decision journey of your patients? You have probably wondered what processes bring patients to your clinic and which...","protected":false},"author":1,"featured_media":51794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306],"tags":[],"class_list":["post-18107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-sales-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The &quot;messy middle&quot; - Arbrea Labs<\/title>\n<meta name=\"description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arbrea-labs.com\/sq\/mesatarja-e-crregullt\/\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &quot;messy middle&quot;\" \/>\n<meta property=\"og:description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arbrea-labs.com\/sq\/mesatarja-e-crregullt\/\" \/>\n<meta property=\"og:site_name\" content=\"Arbrea Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arbrealabs\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T15:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T15:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"author\":{\"name\":\"Guilherme\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/person\\\/67d555365b349c5823e92ad405e52ad1\"},\"headline\":\"The &#8220;messy middle&#8221;\",\"datePublished\":\"2022-07-15T15:34:48+00:00\",\"dateModified\":\"2025-02-21T15:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"articleSection\":[\"Marketing &amp; 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