{"id":18107,"date":"2022-07-15T15:34:48","date_gmt":"2022-07-15T15:34:48","guid":{"rendered":"https:\/\/arbrea-labs.com\/?p=18107"},"modified":"2025-02-21T16:52:33","modified_gmt":"2025-02-21T15:52:33","slug":"the-messy-middle","status":"publish","type":"post","link":"https:\/\/arbrea-labs.com\/fr\/the-messy-middle\/","title":{"rendered":"The &#8220;messy middle&#8221;"},"content":{"rendered":"<div id=\"fws_6aab877f9c8fa\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">How well do you know the &#8220;Chaotic&#8221; <\/span><span style=\"font-weight: 400;\">decision journey <\/span><span style=\"font-weight: 400;\">of your patients?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have probably wondered what processes bring patients to your clinic and which mechanisms influence their decision to choose you for their initial medical consultation, rather than any other doctor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer starts the decision-making process for a purchase, he\/she doesn&#8217;t take a straight line that takes a right to what satisfies the needs but instead enters a loop where many other considerations are at play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even plastic surgery patients are not exempt from this mechanism; they go through a confusing and chaotic process before deciding to proceed with the procedure. The erratic search for information that we all perform before making any purchase now has a name: <strong>Messy Middle<\/strong>. <\/span><span style=\"font-weight: 400;\">Google coined the term to describe that what happens between the trigger, and the buying decision isn&#8217;t always linear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe way people make decisions is messy \u2014 and it\u2019s only getting messier. Still, there are a few things we know about purchase behavior. What is less clear however, is how people process all of the information and choices they discover along the way. And what is critical, what we set out to understand with this new research, is how that process influences what people ultimately decide to buy.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How does behavioural<\/span><span style=\"font-weight: 400;\"> science<\/span><span style=\"font-weight: 400;\"> explain the messy middle?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cognitive science has proposed two mental models that would underlie the messy middle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that patients look for information about concerns, procedures, brands, doctors and reviews and then weigh all the options. This mechanism can be summarised in two steps. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EXPLORATION, an expansive activity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EVALUATION, a reductive activity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People loop through these twin modes of exploration and evaluation, repeating the cycle as often as they need to make a purchase decision. <\/span><span style=\"font-weight: 400;\">Any activity a person engages in during his\/her patient\u2019s journey can be categorised into one of these two mental modes across a wide range of sources, including search engines, social media, mouth-to-mouth, and review websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is interesting to note that these models existed long before the Internet. What has changed thanks to the digital age is how we search for information, the amount of information we have and the sources we feel are most reliable for us.<\/span><\/p>\n<h2>How to increase conversions in the middle-funnel?<\/h2>\n<p><span style=\"font-weight: 400;\">Conversions attributed to the mid-funnel are 16 TIMES HIGHER using a multi-touch communication strategy. The goal isn\u2019t to force people to exit the loop but to provide reassurance they need to decide. <\/span><span style=\"font-weight: 400;\">Make sure your brand is visible in all the key phases of your patient&#8217;s journey, and ensure your service is at the top of your clients&#8217; minds. Google gives us some interesting tips to optimise the messy middle and improve our conversions in the middle-funnel<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ensure brand presence, so your product or service is strategically front of mind while your customers explore.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Close the gap between trigger and purchase, so your existing and potential customers spend less time exposed to competitor brands.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Build flexible, empowered teams who can work cross-functionally to avoid traditional branding and performance silos that are likely to leave gaps in the messy middle.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Arbrea Labs can give you the resources you need to understand the purchase behaviour of your patients. Thanks to our <a href=\"https:\/\/arbrea-labs.com\/fr\/what-we-build\/\" target=\"_blank\" rel=\"noopener\">AR &amp; 3D tools<\/a>, you can offer them a complete, engaging digital experience to catch their attention and make it much easier for you to stay in touch with them during the evaluation phase.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/arbrea-labs.com\/fr\/book-a-demo\/\">Get in touch with us<\/a> to know how we can support your marketing strategy.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4>Bibliography<\/h4>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Rennie, Alistair, and Jonny Protheroe. \u201c<\/span><a class=\"JsGRdQ\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\" target=\"_blank\" rel=\"noopener\">Navigating Purchase Behavior &amp; Decision-Making &#8211; Think with Google.<\/a><span class=\"JsGRdQ\">\u201d <\/span><span class=\"JsGRdQ\">Think with Google, 14 July 2020<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"How well do you know the \"Chaotic\" decision journey of your patients? You have probably wondered what processes bring patients to your clinic and which...","protected":false},"author":1,"featured_media":51794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306],"tags":[],"class_list":["post-18107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-sales-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &quot;messy middle&quot; - Arbrea Labs<\/title>\n<meta name=\"description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arbrea-labs.com\/fr\/the-messy-middle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &quot;messy middle&quot; - Arbrea Labs\" \/>\n<meta property=\"og:description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arbrea-labs.com\/fr\/the-messy-middle\/\" \/>\n<meta property=\"og:site_name\" content=\"Arbrea Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arbrealabs\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T15:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T15:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"author\":{\"name\":\"Guilherme\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/person\\\/67d555365b349c5823e92ad405e52ad1\"},\"headline\":\"The &#8220;messy middle&#8221;\",\"datePublished\":\"2022-07-15T15:34:48+00:00\",\"dateModified\":\"2025-02-21T15:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"articleSection\":[\"Marketing &amp; Sales Tips\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\",\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\",\"name\":\"The \\\"messy middle\\\" - Arbrea Labs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"datePublished\":\"2022-07-15T15:34:48+00:00\",\"dateModified\":\"2025-02-21T15:52:33+00:00\",\"description\":\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"width\":2560,\"height\":1607,\"caption\":\"The Messy Middle\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arbrea-labs.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The &#8220;messy middle&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#website\",\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/\",\"name\":\"Arbrea Labs\",\"description\":\"Augmented Reality &amp; 3D Solutions for Aesthetics\",\"publisher\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#organization\"},\"alternateName\":\"Arbrea\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arbrea-labs.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#organization\",\"name\":\"Arbrea Labs\",\"alternateName\":\"Arbrea\",\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/logo_arbrea_LABS-01-1-e1641392734450.png\",\"contentUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/logo_arbrea_LABS-01-1-e1641392734450.png\",\"width\":2000,\"height\":750,\"caption\":\"Arbrea Labs\"},\"image\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/arbrealabs\",\"https:\\\/\\\/www.instagram.com\\\/arbrealabs\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/arbrea-labs-ag\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCbHN9gofXJv8rMAHcAguTcg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/person\\\/67d555365b349c5823e92ad405e52ad1\",\"name\":\"Guilherme\",\"description\":\"Guilherme de Souza is the Head of Sales at Arbrea Labs, where he leads the global sales strategy to drive the adoption of AR and 3D simulation solutions for plastic surgery. With a strong background in sales leadership and a passion for innovation, Guilherme focuses on building lasting partnerships and delivering value to clients worldwide. His expertise in strategic planning and customer relations plays a crucial role in expanding Arbrea\u2019s market presence and achieving sustained growth.\",\"sameAs\":[\"https:\\\/\\\/arbrea-labs.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/guidesouzabcn\\\/\"],\"url\":\"https:\\\/\\\/arbrea-labs.com\\\/fr\\\/author\\\/c23c01adb1bafbacefaad6a477421537\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \"messy middle\" - Arbrea Labs","description":"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arbrea-labs.com\/fr\/the-messy-middle\/","og_locale":"fr_FR","og_type":"article","og_title":"The \"messy middle\" - Arbrea Labs","og_description":"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.","og_url":"https:\/\/arbrea-labs.com\/fr\/the-messy-middle\/","og_site_name":"Arbrea Labs","article_publisher":"https:\/\/www.facebook.com\/arbrealabs","article_published_time":"2022-07-15T15:34:48+00:00","article_modified_time":"2025-02-21T15:52:33+00:00","og_image":[{"width":2560,"height":1607,"url":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg","type":"image\/jpeg"}],"author":"Guilherme","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#article","isPartOf":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/"},"author":{"name":"Guilherme","@id":"https:\/\/arbrea-labs.com\/#\/schema\/person\/67d555365b349c5823e92ad405e52ad1"},"headline":"The &#8220;messy middle&#8221;","datePublished":"2022-07-15T15:34:48+00:00","dateModified":"2025-02-21T15:52:33+00:00","mainEntityOfPage":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/"},"wordCount":761,"publisher":{"@id":"https:\/\/arbrea-labs.com\/#organization"},"image":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#primaryimage"},"thumbnailUrl":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg","articleSection":["Marketing &amp; Sales Tips"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/","url":"https:\/\/arbrea-labs.com\/the-messy-middle\/","name":"The \"messy middle\" - Arbrea Labs","isPartOf":{"@id":"https:\/\/arbrea-labs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#primaryimage"},"image":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#primaryimage"},"thumbnailUrl":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg","datePublished":"2022-07-15T15:34:48+00:00","dateModified":"2025-02-21T15:52:33+00:00","description":"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.","breadcrumb":{"@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arbrea-labs.com\/the-messy-middle\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#primaryimage","url":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg","contentUrl":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg","width":2560,"height":1607,"caption":"The Messy Middle"},{"@type":"BreadcrumbList","@id":"https:\/\/arbrea-labs.com\/the-messy-middle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/arbrea-labs.com\/"},{"@type":"ListItem","position":2,"name":"The &#8220;messy middle&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/arbrea-labs.com\/#website","url":"https:\/\/arbrea-labs.com\/","name":"Arbrea Labs","description":"Solutions de r\u00e9alit\u00e9 augment\u00e9e et 3D pour l'esth\u00e9tique","publisher":{"@id":"https:\/\/arbrea-labs.com\/#organization"},"alternateName":"Arbrea","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arbrea-labs.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/arbrea-labs.com\/#organization","name":"Arbrea Labs","alternateName":"Arbrea","url":"https:\/\/arbrea-labs.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/arbrea-labs.com\/#\/schema\/logo\/image\/","url":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/01\/logo_arbrea_LABS-01-1-e1641392734450.png","contentUrl":"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/01\/logo_arbrea_LABS-01-1-e1641392734450.png","width":2000,"height":750,"caption":"Arbrea Labs"},"image":{"@id":"https:\/\/arbrea-labs.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/arbrealabs","https:\/\/www.instagram.com\/arbrealabs\/","https:\/\/www.linkedin.com\/company\/arbrea-labs-ag\/","https:\/\/www.youtube.com\/channel\/UCbHN9gofXJv8rMAHcAguTcg"]},{"@type":"Person","@id":"https:\/\/arbrea-labs.com\/#\/schema\/person\/67d555365b349c5823e92ad405e52ad1","name":"Guilherme","description":"Guilherme de Souza is the Head of Sales at Arbrea Labs, where he leads the global sales strategy to drive the adoption of AR and 3D simulation solutions for plastic surgery. With a strong background in sales leadership and a passion for innovation, Guilherme focuses on building lasting partnerships and delivering value to clients worldwide. His expertise in strategic planning and customer relations plays a crucial role in expanding Arbrea\u2019s market presence and achieving sustained growth.","sameAs":["https:\/\/arbrea-labs.com","https:\/\/www.linkedin.com\/in\/guidesouzabcn\/"],"url":"https:\/\/arbrea-labs.com\/fr\/author\/c23c01adb1bafbacefaad6a477421537\/"}]}},"_links":{"self":[{"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/posts\/18107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/comments?post=18107"}],"version-history":[{"count":0,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/posts\/18107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/media\/51794"}],"wp:attachment":[{"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/media?parent=18107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/categories?post=18107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arbrea-labs.com\/fr\/wp-json\/wp\/v2\/tags?post=18107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}