Before all the tech and patients being bombarded with information, there was only one type of journey in the medical aesthetic industry. It was the patient journey. So the patient scheduled a consultation, and then the doctor followed them step by step until they had the surgery or treatment and saw them after the procedure too. Although, things seemed to have changed.
There is a new sheriff in town now. The new sheriff’s name is the pre-patient journey, which is what happens before a person even comes into your clinic. What we need to do is to understand what this pre-patient journey is all about, and how does Arbrea really fit in this new development?
What Is the Pre-Patient Journey?
En pre-patient journey is the awareness and exploration phase that takes place before a patient ever steps into your practice. It’s a silent phase, where potential patients are learning about procedures, evaluating trust, and imagining what change could look like for them. Often overlooked, it’s a crucial point where patients begin their transformation long before booking a consultation.
As to why, it’s real simple. In this phase, what patients seek most is trust, accuracy, and emotional connection. It’s natural after all. They are curious to know more about the journey they might undergo. So they go through social media, check out online reviews, and see before-and-after pics. This is where your first impression is truly made. This is the perception patients will have of you. Because they’ve never met you. They don’t know you.
But this first impression is flawed if you can’t also show them how they will look after the procedure. They want to see what’s possible, not just read about it or hear it in your words. All the plastic surgeons and aesthetic doctors who have invested in Arbrea’s solutions and use them have seen that it’s easier to stick in someone’s mind and convert that curiosity into a consultation and then a procedure. Why? People need to understand how their potential look will be. If they can’t see it, the emotional attachment isn’t there. And they can go to one of your competitors in the medical aesthetic field.
To recap, the pre-patient journey is where the first impression is made, and the right emotional connection is built.
Why You Can’t Disregard It As Something That Doesn’t Matter
It’s obvious that, just like surgery techniques, equipment, and solutions have changed in the medical aesthetic field, even patient behavior has changed. In this day and age, you see more patients that are informed and know what they want. Also, a lot of them have seen the advantage of 3D solutions built with AI & AR. Therefore, before even meeting you, they expect to be heard, understood, and provided with a personalized approach tailored to their features.
And a lot of patients do find exactly that. They go to plastic surgeons and aesthetic doctors, who have implemented the latest software solution regarding 3D simulations. For two reasons:
One. They feel more confident going forward when they see the potential results.
Two. They are more engaged with the whole process, from consultation to the procedure part.
All of that can be explained through the vote of confidence they have and arriving at the consultation pre-qualified. No more randoms walking in your clinic, not knowing what they want to do, or just testing the waters. You can pre-qualify your leads with Lindapp, a solution that can be customized with your clinic’s logo, colors, and tone of voice. It feels like your thing, without having to spend a small fortune.
I can’t say studies show that visual engagement and explanation with Arbrea Suite & Lindapp increase patient inquiries and conversion rates and put you in the #1 spot to be reached out to. What I can say, though, is that every medical aesthetic professional has seen an increase in interest from patients, fewer no-shows, more confidence in going forward with the procedure, and more patients referring them to other potential patients.
So How Can Surgeons Cater to This New Type of Patient?
This new type of patient is still a human being. Because it sounds like we have mystified them. They still react to the same psychological and emotional triggers. Looking better, feeling better, more confident, and walking into every room with an unmatched presence. Being an unstoppable force, and not glancing sideways wondering if they are perceived as the best, because they know they are the best.
Here is the part where Arbrea Suite and Lindapp come in.
Arbrea Suite gives plastic surgeons and aesthetic doctors a professional, high-performance visualization platform for consultations. Completely powered by AI, AR, and accuracy increased with every real-life case fed to it. Inside Arbrea Suite, they can simulate aesthetic outcomes in real time for both breast and face procedures. This helps patients see themselves with natural, personalized, and accurate results.
Meanwhile, Lindapp extends this experience beyond the clinic, allowing patients to explore their aesthetic goals from home. They can visualize potential results safely, privately, and instantly. This is a game changer, because it turns curiosity into action and makes sure you get pre-qualified leads in the door. Potential patients that are truly interested see your practice as part of their journey before they ever walk through your door.
”Arbrea Labs helps you meet patients where their journey truly begins. In their imagination.
Why It’s Important That Patients Are Aware of You Beforehand
Before they meet you, patients already have an impression of your expertise. One they have built themselves from what they have seen online. Therefore, when your name, clinic, or visualization solutions you utilize appear consistently across platforms, you become part of their research phase. Simply meaning that by the time they reach out, they already trust you.
Arbrea’s solutions help you be everpresent in the digital world. From social media platforms to websites and Google searches. They facilitate your visibility and credibility during the pre-patient journey stage. In fewer words, they shape the patient’s perceptions and add a big chunk to the trust process early in the journey. So it means patients arrive with the right ideas in their head and don’t oppose everything you say.
Having Something to Show Before They Ever Visit
The common saying that a picture speaks louder than words is true. Especially in the medical aesthetics field. Visuals do speak louder than words. Why? Because even before a patient steps into your clinic, they want something tangible. They want to see, understand, and be clearer on how it could look for them.
Now there are two ways you can go about this here. First, you can use Arbrea Suite to showcase different simulations on social media, landing pages, and website sections. Of course, you will need permission from the patients beforehand. But I’m sure you knew that already. You can show real cases of before and after and explain how the platform works. It works wonders for the patient’s curiosity, and they will feel the need to try it. After trying it, the emotional bond will not let them rest and will keep them chasing that feeling of high until they undergo the procedure.
The second way is to tease them through Lindapp. You can share your doctor’s code and just let the patients know where they can download Lindapp. Explain that they can do it from the comfort of their own home, in their own time, and with no one standing over their shoulder. Removing the anxiety and stress of testing their potential look will free them to try it out. After that, there’s an 85% chance they’ll share the simulation with you. That’s a win. They are already hooked. You just need to hold the fishing rod tight and guide them to your boat, a.k.a. consultation room.
Arbrea’s Solutions to Increase Your Visibility
As we mentioned above, Arbrea doesn’t just enhance the consultations part, but it also amplifies your digital presence. And in this day and age, it’s crucial. Accurate 3D visualizations for social media, interactive landing pages for websites and blogs, where you explain the power of this solution. Truly Arbrea Labs helps surgeons bring their medical aesthetic expertise online in an engaging and realistic way. Plus, you are perceived as the go-to guy or gal. If you are mentioned everywhere with the latest innovative solution in regard to AI, AR & 3D simulation software, patients will notice.
Every simulation shared, every visualization shown, and every digital experience created through Arbrea’s solutions increases visibility and builds the emotional connection that drives patient decisions.
Conclusión
It’s clear that the patient journey has evolved. It has a first part now, the pre-patient journey. The discovery process for the patients in regard to your practice. And it all starts online. So the idea of being present before your patients even reach out is no longer optional. It’s a must.
The pre-patient journey is where trust is born, expectations are shaped, and emotional connections begin to form. And now with Arbrea’s solutions, such as Arbrea Suite and Lindapp, plastic surgeons and aesthetic doctors can be present in this silent stage. Showing what needs to be seen, no longer just saying it with their words.
It’s a new age, and Arbrea Labs helps you lead it, not just be another person that adapts to the changes. Try it out yourself for free!
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