It’s tough, and it’s getting tougher. Clinics and medspas need to guide their clients into a clear journey, or they risk losing them to their competitors. It starts from awareness (their clients knowing they exist) to long-term loyalty. Easier said than done, right?
Obviously, if you stick to the same way you have tried before, you will get the same results. Now it’s time to try Arbrea Labs’ platform. Our constantly evolving tech is a crucial differentiator through every step of the funnel. Let’s see how our solutions transform the whole journey and improve your strategy of getting them from point A to point B. Turn them from potential clients to paying customers, so from start to finish.
First Funnel Stage of Awareness
You might think that my clients know me, my staff, our expertise, precision, excellent care, and latest equipment. And that’s true. They do know all that. How much are you willing to bet about new people knowing all that? Of course they don’t.
Plus, even your existing clients can get poached. It happens all the time. Although aesthetic treatments don’t fall in the same range as some other industries, where clients are poached all the time, it’s still a big risk. The market is overwhelmed, and people are too.
What’s the solution to retain your existing clients and get new ones? Simply Arbrea’s platform. It helps to create accurate simulations before & after your clients. Sharing them through social media, on your website, or on landing pages can catch new potential clients’ curiosity. It’s necessary to add here that, of course, you can share them after getting the okay from your clients for their pics to be shared.
Second Funnel Stage of Interest & Consideration
Let’s say people are aware of your clinic and medspa, even new potential ones. You have created a good working system through social media, websites, and word-of-mouth marketing. Now we need to be able to turn this awareness into genuine interest and push them to take action, so they undergo surgery or treatment.
Our platform helps you educate your clients, build trust, and address privacy concerns. It helps them visualize their potential look, either at home or in your clinic. All tailored to their unique features, and every photo being saved on the device, not the cloud. So our 3D simulations help you reduce fear, uncertainty, stress, and anxiety in your clients. It makes them more informed and ready to go ahead with the procedure.
Third Funnel Stage of Consultation & Evaluation
You are past the first two stages. However, you feel that the consultation process can be greatly improved. In time, efficiency, and being able to clearly communicate and align your clients’ expectations.
It’s simple, really. Your consultation should not take as long as it has been taking. Yes, you need to be clear, and the patient needs to be informed. But there is a way to speed the process for both sides without lacking any of the necessary details.
Implementing Arbrea Labs’ platform is the way to go. Our AI, AR & 3D solutions help you to show accurate outcomes, improving client understanding and satisfaction, because they are clear and change in real-time. And to top it all off, your clients know what to expect. So they won’t be daydreaming about unrealistic results, and you will get fewer no-shows.
Fourth Funnel Stage of Decision & Booking
Decision-making time & booking. Quite the stage to be in. You have managed to catch the client’s eye, make them interested in you, and explain everything clearly in the consultation. But you still have clients not showing up. Some might have last-minute doubts, while others have been lost between the phase of consultation and the moment until the surgery or treatment is scheduled.
You need to encourage your clients’ commitment to the procedure. You have invested time, energy, and money, because you could have spoken to another patient at that moment. But how to do it?
Arbrea Labs’ platform. It can still help you after the consultation phase because you can keep the client engaged and still interested in the procedure. Sharing their simulation results only with them pushes them to reaffirm their decision. Why? They are in the safety and comfort of their home. Nothing is pushing them. It’s only the emotional connection they have created between themselves and their potential look. Also, it boosts their confidence in knowing what they can look like.
”Word-of-mouth matters. Arbrea Labs gives your clients something worth talking about.
Fifth Funnel Stage Procedure
Here we have the most crucial stage. That of the procedure taking place. I know, you know, and the clients know that this part is the one that really matters. However, all of the necessary steps are also important to get them here.
As we mentioned in the third funnel stage, properly aligning clients’ expectations is a must. It’s also an art, because you need to be able to gauge what they want, what is good for them, and also make sure they are happy with it. The first two are easy enough for you, as your experience has got you covered. But them being happy with it is a little trickier. Your clients don’t have your experience nor your vast knowledge of how other procedures went.
The only solution is to visualize the different options for them, be it breast implants, fillers, Botox (botulinum toxin) injections, chin augmentation, lip redefinition, breast reduction, breast reconstruction, and many more. Only by showing the options they have on the table and them being convinced is what will align your expectations with theirs. This is where our solutions excel. They can show everything in real-time and with accuracy.
Sixth Funnel Stage of Post-Treatment & Follow-Up
After the procedure has taken place, there are a considerable number of clients that need a little nudge in the right direction. They might have done a procedure and feel that nothing has changed. You need to show them the clear change from the before and after. Great. Arbrea Labs’ platform has an EMR where you can record their history in the device.
You can show the comparisons of how they looked before and how they do now. This will lead to more clients being satisfied with your care and their journey with you. Therefore, it helps you build ongoing relationships with them. They might come for another treatment or surgery later or bring someone. Plus, using the latest technology helps you to differentiate yourself from other clinics and medspas and have loyal clients.
Seventh Funnel Stage of Referral & Retention
The procedure is done. The client has been back to remove the stitches or to see if everything looks good. All done, right? Not really.
We come to the last part of the funnel, equally important. Your clients are happy with you. And you should be able to get something from them. In the sense that happy clients can very well be loyal advocates. What I mean is, they can speak to their family, friends, or colleagues about your clinic and medspa. So nurture the relationship with them, and they will be a literal goldmine. Ask them to refer anyone who might be interested, as they will receive the same excellent care. Your clients will be more than happy to oblige.
Besides the fact that Arbrea Labs’ platform has assisted them through every step of their journey, your clients mentioning this advanced software solution will get you more clients in the door. The sheer curiosity will drive them right to you. The combination of word-of-mouth marketing with a powerful AI, AR & 3D solution will be irresistible to them. Like moths to the flame.
Schlussfolgerung
As you read above, our platform is not just a 3D simulator. It helps you get rid of any obstacle through every step of the funnel. By integrating Arbrea Labs’ software solution into your clinic and medspa’s workflow, you can improve your client retention and get new clients in the door.
Itching to see Arbrea Labs in action? Book your free trial today and experience the change of a lifetime.
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