{"id":18107,"date":"2022-07-15T15:34:48","date_gmt":"2022-07-15T15:34:48","guid":{"rendered":"https:\/\/arbrea-labs.com\/?p=18107"},"modified":"2025-02-21T16:52:33","modified_gmt":"2025-02-21T15:52:33","slug":"%d8%a7%d9%84%d9%88%d8%b3%d8%b7-%d8%a7%d9%84%d9%81%d9%88%d8%b6%d9%88%d9%8a","status":"publish","type":"post","link":"https:\/\/arbrea-labs.com\/ar\/the-messy-middle\/","title":{"rendered":"\u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0641\u0648\u0636\u0648\u064a\u201c"},"content":{"rendered":"<div id=\"fws_6ab418a41059f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">\u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u062a\u0639\u0631\u0641 \u0643\u0644\u0645\u0629 \u201c\u0641\u0648\u0636\u0648\u064a\u201d\u061f\u201d <\/span><span style=\"font-weight: 400;\">\u0631\u062d\u0644\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 <\/span><span style=\"font-weight: 400;\">\u0645\u0646 \u0645\u0631\u0636\u0627\u0643\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u062a\u0633\u0627\u0621\u0644\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628 \u0627\u0644\u0645\u0631\u0636\u0649 \u0625\u0644\u0649 \u0639\u064a\u0627\u062f\u062a\u0643 \u0648\u0639\u0646 \u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0647\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0644\u0627\u0633\u062a\u0634\u0627\u0631\u062a\u0647\u0645 \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u064a \u0637\u0628\u064a\u0628 \u0622\u062e\u0631.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0641\u0647\u0648 \u0644\u0627 \u064a\u0633\u064a\u0631 \u0641\u064a \u062e\u0637 \u0645\u0633\u062a\u0642\u064a\u0645 \u064a\u0624\u062f\u064a \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0628\u0644 \u064a\u062f\u062e\u0644 \u0641\u064a \u062d\u0644\u0642\u0629 \u062a\u062a\u062f\u0627\u062e\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u0645\u0631\u0636\u0649 \u062c\u0631\u0627\u062d\u0629 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0644\u064a\u0633\u0648\u0627 \u0645\u0633\u062a\u062b\u0646\u064a\u064a\u0646 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0622\u0644\u064a\u0629\u061b \u062d\u064a\u062b \u064a\u0645\u0631\u0648\u0646 \u0628\u0639\u0645\u0644\u064a\u0629 \u0645\u0631\u0628\u0643\u0629 \u0648\u0641\u0648\u0636\u0648\u064a\u0629 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0625\u062c\u0631\u0627\u0621. \u0625\u0646 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0630\u064a \u0646\u0642\u0648\u0645 \u0628\u0647 \u062c\u0645\u064a\u0639\u0627\u064b \u0642\u0628\u0644 \u0625\u062c\u0631\u0627\u0621 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0635\u0628\u062d \u0644\u0647 \u0627\u0644\u0622\u0646 \u0627\u0633\u0645: <strong>\u0627\u0644\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0641\u0648\u0636\u0648\u064a<\/strong>. <\/span><span style=\"font-weight: 400;\">\u0635\u0627\u063a\u062a \u062c\u0648\u062c\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0644\u0648\u0635\u0641 \u0623\u0646 \u0645\u0627 \u064a\u062d\u062f\u062b \u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u0641\u0632 \u0648\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u064a\u0633 \u062e\u0637\u064a\u0627\u064b \u062f\u0627\u0626\u0645\u0627\u064b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630 \u0628\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0641\u0648\u0636\u0649\u060c \u0648\u0647\u064a \u062a\u0632\u062f\u0627\u062f \u0641\u0648\u0636\u0648\u064a\u0629\u064b \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0648\u0631\u063a\u0645 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u0623\u0645\u0648\u0631 \u0642\u0644\u064a\u0644\u0629 \u0646\u0639\u0631\u0641\u0647\u0627 \u0639\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621. \u063a\u064a\u0631 \u0623\u0646 \u0645\u0627 \u064a\u064f\u0639\u062f \u0623\u0642\u0644 \u0648\u0636\u0648\u062d\u0627\u064b \u0647\u0648 \u0643\u064a\u0641 \u064a\u0639\u0627\u0644\u062c \u0627\u0644\u0646\u0627\u0633 \u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0643\u062a\u0634\u0641\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642. \u0648\u0645\u0627 \u064a\u064f\u0639\u062f \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u0634\u0631\u0639\u0646\u0627 \u0641\u064a \u0641\u0647\u0645\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0647\u0648 \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u0645\u0627 \u064a\u0642\u0631\u0631 \u0627\u0644\u0646\u0627\u0633 \u0634\u0631\u0627\u0621\u0647 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u062a\u0645\u064a\u0632 \u0627\u0644\u0633\u0644\u0648\u0643<\/span><span style=\"font-weight: 400;\"> \u0639\u0644\u0648\u0645<\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0641\u0648\u0636\u0648\u064a\u0629 (The Messy Middle) \u0647\u064a \u0645\u0635\u0637\u0644\u062d \u0648\u064f\u0635\u0650\u0641 \u0641\u064a \u0643\u062a\u0627\u0628 \u064a\u062d\u0645\u0644 \u0646\u0641\u0633 \u0627\u0644\u0627\u0633\u0645 \u0628\u0648\u0627\u0633\u0637\u0629 \u0631\u0648\u0647\u0627\u0646 \u0633\u064a\u0644\u0641\u0627\u062f\u0648\u0631\u0627\u064a \u0648\u0628\u0648\u0628 \u0647\u0648\u0641\u0645\u0627\u0646\u060c \u0648\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u062e\u0637\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 \u0644\u062d\u0638\u0629 \"\u0625\u062b\u0627\u0631\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\" (Trigger) \u0648\u0644\u062d\u0638\u0629 \"\u0627\u0644\u0634\u0631\u0627\u0621\" (Purchase). \n\n\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u062a\u062e\u0628\u0637 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0628\u062d\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u05e0\u05d5\u05ea\u060c \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061b \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u0637\u0648\u0644\u0629\u060c \u0648\u0642\u0631\u0627\u0621\u0629 \u0622\u0631\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u062a\u0628\u062f\u064a\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0635\u0639\u0648\u062f\u0627\u064b \u0648\u0647\u0628\u0648\u0637\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0631\u063a\u0628\u0629 \u0648\u0627\u0644\u062a\u0631\u062f\u062f. \n\n\u062a\u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0639\u0627\u062f\u0629 \u0645\u0646 \u062f\u0648\u0631\u062a\u064a\u0646 \u0645\u062a\u0643\u0631\u0631\u062a\u064a\u0646 \u0628\u0644\u0627 \u0647\u062f\u0646:\n1. **\u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 (Exploration):** \u0645\u0631\u062d\u0644\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u064a\u062a\u0633\u0639 \u0641\u064a\u0647\u0627 \u0646\u0637\u0627\u0642 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0647\u0648 \u064a\u0628\u062d\u062b \u0648\u064a\u0633\u062a\u0643\u0634\u0641.\n2. **\u0627\u0644\u062a\u0642\u064a\u064a\u0645 (Evaluation):** \u0645\u0631\u062d\u0644\u0629 \u0636\u064a\u0642\u0629 \u0648\u0645\u063a\u0644\u0642\u0629 \u064a\u0642\u0648\u0645 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0635\u0647\u0627 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0646\u0633\u0628.\n\n\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0647\u064a \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u063a\u0627\u0645\u0636\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0636\u064a \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0642\u062a\u0627\u064b \u0637\u0648\u064a\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062d\u0633\u0645 \u0623\u0645\u0631\u0647 \u0648\u064a\u0642\u0648\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0623\u0642\u062a\u0631\u062d \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0646\u0645\u0648\u0630\u062c\u064a\u0646 \u0639\u0642\u0644\u064a\u064a\u0646 \u0642\u062f \u064a\u0643\u0648\u0646\u0627\u0646 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0633\u0637\u0649 \u0627\u0644\u0641\u0648\u0636\u0648\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u062d\u0646 \u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u062e\u0627\u0648\u0641\u060c \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0627\u0631\u0643\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0637\u0628\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a\u060c \u062b\u0645 \u064a\u0648\u0627\u0632\u0646\u0648\u0646 \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a. \u064a\u0645\u0643\u0646 \u062a\u0644\u062e\u064a\u0635 \u0647\u0630\u0647 \u0627\u0644\u0622\u0644\u064a\u0629 \u0641\u064a \u062e\u0637\u0648\u062a\u064a\u0646. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u060c \u0646\u0634\u0627\u0637 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0646\u0634\u0627\u0637 \u0627\u062e\u062a\u0632\u0627\u0644\u064a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0646\u0642\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0646\u0645\u0637\u064a\u0646 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u064a\u0646 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0645\u0639\u0631\u0651\u0636\u064a\u0646 \u0627\u0644\u062f\u0648\u0631\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. <\/span><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 \u0623\u064a \u0646\u0634\u0627\u0637 \u064a\u0645\u0627\u0631\u0633\u0647 \u0627\u0644\u0634\u062e\u0635 \u062e\u0644\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0631\u064a\u0636 \u0636\u0645\u0646 \u0623\u062d\u062f \u0647\u0630\u064a\u0646 \u0627\u0644\u0646\u0645\u0637\u064a\u0646 \u0627\u0644\u0639\u0642\u0644\u064a\u064a\u0646 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u062a\u0646\u0627\u0642\u0644 \u0627\u0644\u0634\u0641\u0647\u064a\u060c \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646\/\u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0646 \u0646\u0644\u0627\u062d\u0638 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0643\u0627\u0646\u062a \u0645\u0648\u062c\u0648\u062f\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0648\u0642\u062a \u0637\u0648\u064a\u0644. \u0648\u0645\u0627 \u062a\u063a\u064a\u0631 \u0628\u0641\u0636\u0644 \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0647\u0648 \u0637\u0631\u064a\u0642\u0629 \u0628\u062d\u062b\u0646\u0627 \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0645\u062a\u0644\u0643\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062a\u064a \u0646\u0631\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0646\u0627.<\/span><\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0645\u0639 \u0623\u0639\u0644\u0649 \u0628\u0640 16 \u0645\u0631\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u0645\u0633\u0627\u062a. \u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0625\u062c\u0628\u0627\u0631 \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649 \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0627\u0644\u062d\u0644\u0642\u0629 \u0628\u0644 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0627\u0637\u0645\u0626\u0646\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. <\/span><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0631\u0626\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0631\u064a\u0636\u060c \u0648\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062e\u062f\u0645\u062a\u0643 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0623\u0630\u0647\u0627\u0646 \u0639\u0645\u0644\u0627\u0626\u0643. \u062a\u0642\u062f\u0645 \u0644\u0646\u0627 \u062c\u0648\u062c\u0644 \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u2019\u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u0641\u0648\u0636\u0648\u064a\" \u0648\u062a\u0639\u0632\u064a\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0636\u0645\u0627\u0646 \u062d\u0636\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u064a\u0643\u0648\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0641\u064a \u0637\u0644\u064a\u0639\u0629 \u0627\u0644\u0623\u0630\u0647\u0627\u0646 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u0643\u0634\u0641 \u0639\u0645\u0644\u0627\u0624\u0643.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0642\u0644\u0635 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0644\u0643\u064a \u064a\u0642\u0636\u064a \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0648\u0642\u062a\u0627\u064b \u0623\ufed7\ufede \u0641\u064a \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0646\u0646\u0627\u0621 \u0641\u0631\u0642 \u0645\u0631\u0646\u0629 \u0648\u0645\u0645\u0643\u0651\u0646\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0639\u0628\u0631 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0644\u062a\u062c\u0646\u0628 \u0635\u0648\u0627\u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u062a\u0631\u0643 \u062b\u063a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0641\u0648\u0636\u0648\u064a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u062e\u062a\u0628\u0631\u0627\u062a \u0623\u0631\u0628\u0631\u064a\u0627 \u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0645\u0631\u0636\u0627\u0643. \u0628\u0641\u0636\u0644 <a href=\"https:\/\/arbrea-labs.com\/ar\/what-we-build\/\" target=\"_blank\" rel=\"noopener\">\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0648\u0627\u0644\u062b\u0644\u0627\u062b\u064a \u0627\u0644\u0623\u0628\u0639\u0627\u062f<\/a>, \u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0644\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u0644\u062c\u0644\u0651\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645 \u0648\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u062e\u0644\u0627\u0644 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/arbrea-labs.com\/ar\/%d8%a7%d8%ad%d8%ac%d8%b2-%d8%b9%d8%b1%d8%b6%d8%a7%d9%8b-%d8%aa%d9%88%d8%b6%d9%8a%d8%ad%d9%8a%d8%a7%d9%8b\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/a> \u0644\u0646\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h4>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">\u0631\u064a\u0646\u064a\u060c \u0623\u0644\u064a\u0633\u062a\u064a\u0631\u060c \u0648\u062c\u0648\u0646\u064a \u067e\u0631\u0648\u062b\u064a\u0631\u0648. \u201c<\/span><a class=\"JsGRdQ\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u2013 Think with Google.<\/a><span class=\"JsGRdQ\">\u201d <\/span><span class=\"JsGRdQ\">\u062b\u064a\u0646\u0643 \u0645\u0639 \u062c\u0648\u062c\u0644\u060c 14 \u064a\u0648\u0644\u064a\u0648 2020<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"How well do you know the \"Chaotic\" decision journey of your patients? You have probably wondered what processes bring patients to your clinic and which...","protected":false},"author":1,"featured_media":51794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306],"tags":[],"class_list":["post-18107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-sales-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The &quot;messy middle&quot; - Arbrea Labs<\/title>\n<meta name=\"description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arbrea-labs.com\/ar\/\u0627\u0644\u0648\u0633\u0637-\u0627\u0644\u0641\u0648\u0636\u0648\u064a\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &quot;messy middle&quot;\" \/>\n<meta property=\"og:description\" content=\"The erratic search for information that we all perform before making any purchase now has a name: Messy Middle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arbrea-labs.com\/ar\/\u0627\u0644\u0648\u0633\u0637-\u0627\u0644\u0641\u0648\u0636\u0648\u064a\/\" \/>\n<meta property=\"og:site_name\" content=\"Arbrea Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/arbrealabs\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T15:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T15:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arbrea-labs.com\/wp-content\/uploads\/2022\/07\/pexels-googledeepmind-17484975-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"author\":{\"name\":\"Guilherme\",\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#\\\/schema\\\/person\\\/67d555365b349c5823e92ad405e52ad1\"},\"headline\":\"The &#8220;messy middle&#8221;\",\"datePublished\":\"2022-07-15T15:34:48+00:00\",\"dateModified\":\"2025-02-21T15:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arbrea-labs.com\\\/the-messy-middle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arbrea-labs.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-googledeepmind-17484975-scaled.jpg\",\"articleSection\":[\"Marketing &amp; 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